We are now seeing CEOs, celebrities, billionaires, influential people pour a bucket full of ice on their heads and posting the video online, I did wonder what was the Ice Bucket Challenge and why it has gone viral on social media? I wondered could these people be doing this for fun just to make videos of themselves doing this challenge? Well there is a great reason behind this challenge which is in support of ALS? So what is ALS?ALS is Amyotrophic lateral sclerosis, or Lou Gehrig's disease which is a progressive neurodegenerative disease which sadly affects nerve cells in the brain and the spinal cord. ALS leads to paralysis, vital organ failure and then eventually death.
Once a person is nominated to do this challenge. They have 24 hours to complete the challenge or they will have to donate 100 dollars to the ALS foundation or both. The Ice Bucket Challenge has created awareness and has brought millions of dollars to fund the efforts in trying to eradicate ALS. I have heard of some and even seen videos of celebrities and the rest of the nominees take up this challenge no matter how cold the ice or water bucket is and they donated too and nominate other people to take up the challenge . I do not know who came up with this idea but it is pretty cool and interesting and all for a good course. I have heard of ALS before but i know now that many others know of it because of the bucket challenge. And so it is not a bunch of celebrities and influential people just pouring ice and water on themselves it is all for charity. And this is a very interesting twist to the face of charity. Which is always a great thing to do.