Scots makeup artist beauty blogger with 100k Instagram followers started off posting pics of her work online

SCOTS makeup artist Jamie Grant juggles her growing online following with her day job at the Illamasqua counter in Debenhams, Glasgow.

Instagram/@jamiegenevieve

Makeup blogger Jamie Genevieve has become famous through her posts on instagram

By Conor Cartwright
YOU’VE probably heard of YouTube sensations such as Zoella and Alfie, thrust into stardom with quirky videos and Hollywood smiles.
But now there is a new wave of social media stars taking over the web – InstaFamous photo bloggers.
And they don’t come much more glamorous or successful than Scots Instagram sensation Jamie Genevieve.
The web star, whose real name is Jamie Grant, is one of the rising stars of the growing trend of young people uploading their lives on to Instagram in a series of touched-up snapshots.
The 21-year-old, from Glasgow , started posting pictures of her make-up and tagging the brands she uses and has now joined the YouTubing ranks with hit video posts adding to her following.
In a matter of months she had thousands of people following her account and asking for tips on how to get her look.
She now has an incredible 100,000 followers and her posts have been liked and shared well over a million times around the world.
And her online success is seeping into the real world.
While working as a make-up artist for Illamasqua at Debenhams in Glasgow, Jamie said it’s not unusual for people to come in and ask for a carbon copy of her Instagram photos.

Instagram/@jamiegenevieve

Jamie's pics show how to use products to create her individual look

She said: “The first time it happened, this girl came in in a rush to get her make-up done before a night out – she pulled out a picture of me on her phone and asks for that make-up. I just stared at her and said: ‘That’s me.’”
Jamie started posting photos of her make-up just over a year ago and she is still surprised by the glimpses of fame.
She said: “I remember when I hit 10,000 followers, I was so chuffed with myself and it grew from there.
“Then the first company got in touch to say that they wanted to send me free products. They sent £500 worth of free make-up through my door.
“I was in the car with my mum when I opened it and I just started crying, I was so happy.”
Following the example of YouTube contemporaries such as Zoe “Zoella” Sugg , and Alfie Deyes, Jamie eventually bowed to pressure from her fans and started posting videos of her make-up tutorials.
But it was a lot harder than it looked.
She said: “People kept asking if I would make videos for them to follow but I had the fear.
“I taught myself, badly, how to do them. If you watch my first video, it’s so bad. I made the mistake of trying to be too nice and not be myself.

Instagram/@jamiegenevieve

Eyes have it: Brows and wings using ABH Cosmetics' Dip Brow and Brow Gel in Chocolate and Make-Up Geek's Vegas Lights palette

“The videos were too long and I wasn’t even that good at make-up.
“I’m glad I started when I did but there would have been make-up artists out there at the time who would have looked at it and laughed.”
Once she started releasing make-up tutorials on YouTube, the reaction was instant.
She said: “Last October, I started posting videos of Halloween make-up, and it seemed to just boom.
“It started off with 20 new followers a day and then it was 100 a day, then 500. You wake up in the morning and you’ve hit another milestone and you don’t really know what to do.”
Her biggest milestone yet has been the 100,000 follower mark.
“It’s absolutely mental,” she said. “I had to explain it to my dad that it’s twice as many people as you would fit in Ibrox or Hampden. He was quite impressed with that.
“But it was scary as well because I need to actually take this seriously. People are looking to me for help or inspiration.”
With all the activity on her profile it wasn’t long before she caught some attention from companies with A-list connections.

Instagram/

In the pink: Using Sugarpill Makeup's Sparkle Baby palette in Hotsy Totsy

Bellami, who also have Kylie Jenner of Kardashians fame on their roster, got in contact to ask Jamie to endorse their hair extensions.
Grinning, she confessed: “That’s one of the most exciting emails I’ve ever read in my life. They’re a massive company.
“I got signed to a YouTube partnership in London with StyleHaul so I’ve been invited to lots of events down there but because I’m working full-
time, I never make it down.”
Jamie is channelling her skills and experience into her own new business.
Next week, she launches SASSBOMB, her own make-up, skincare and lifestyle blog complete with reviews and giveaways and dreams of making a living from her online profile.
She said: “I’ve got big make-up brands from America getting in touch asking me to work with them and I get paid to promote things which is just crazy.
“I’m happy just now working and doing this in my spare time but if I can start earning enough money and getting enough endorsements on my YouTube then I think it can be a full-time job.
“Having the blog, YouTube and Instagram all going at the same time could let me do that.
“I’d also be able to travel to work with different brands and at different events
“I remember when I left school some of the girls were like, ‘What are you going to do with make-up?’ It seems to have done pretty well for me.”

Instagram/@jamiegenevieve

Jamie juggles her online empire with her day job on the Illamasqua counter at Debenhams in Glasgow

Social media is notorious for trolling but Jamie has so far had mostly positive feedback.
She said: “I’m really lucky because, even as big as it’s got, everyone has been so lovely and I think it’s a lot to do with it being mainly girls that like the page.
“It’s not like I’m a model or something who has got famous for getting their boobs out. Make-up artists online are like angels to girls.

This story is originally from  http://www.dailyrecord.co.uk/lifestyle/fashion-beauty/scots-makeup-artist-beauty-blogger-5509769

I love success stories people really do come from far and work.When you focus on your goals no matter what is in your way you will make it that is for sure.

• Follow Jamie on www.instagram.com/jamiegenevieve